When Joseph David decided to re-enter the dating scene, it wasn91Ƶt something he was used to.
The divorced father of two met his former wife when online dating was limited to a handful of matchmaking websites that were often seen as a last resort for the perpetually unattached 91Ƶ not the singlehood staples that dating apps are today.
As David, 49, was looking at options to meet new people, he quickly knew he wasn91Ƶt keen on popular apps that require users to swipe on a photo of a prospective match.
91ƵI like to meet people in person. I want that direct interaction. To meet them, to know who they are. I91Ƶd rather do that than sit on my couch swiping left or right,91Ƶ David said.
Family members eventually encouraged David to try speed dating.
Intrigued by the idea, he signed up for an event in Winnipeg.
91ƵBecause I was out of the dating market for so long, I wanted to try this at a place that was safe, where everyone is looking for a relationship or someone to meet,91Ƶ said David.
While he didn91Ƶt find a long-term match, he was able to meet someone in person and learn more about them beyond a curated online profile.
Speed dating was developed in Los Angeles around 1998 by a rabbi as a way for young Jewish singles to find a partner. The concept soon spread across the United States then into other countries.
In the 2010s, speed dating took a back seat as smartphones made round-the-clock access to the online world possible. Dating apps like Tinder, Grindr, Hinge and Bumble gave singles an easy way to meet a potential romantic partner.
By 2022, nearly nine per cent of Canadians aged 15 and older had used dating apps, data from Statistics Canada suggests.
Around this time, restrictions from the COVID-19 pandemic began to lift. After being forced to turn online, people had to relearn how to socialize.
That91Ƶs what led Sabrina Friesen, a mental health counsellor, to create Winnipeg Connect.
91ƵSpeed dating was kind of more about creating safe spaces for people to learn to be together,91Ƶ said Friesen.
91ƵA lot of us really struggled post-COVID-19 to get back into this idea that people are safe, social connection is safe, being in a new setting is safe.91Ƶ
Numbers from ticketing agency Eventbrite show Canadian dating and singles events grew by 76 per cent from 2023 to 2024, up from 47 per cent growth between 2022 and 2023.
Friesen ran speed dating and friending events in Manitoba91Ƶs capital from 2022 to 2024. Each took place in a social setting, like a brewery. Conversations lasted seven minutes. At the end of the night, participants provided Friesen with their picks, and she sent out matches.
Friesen heard from participants that they liked how the format required people to be locked in with each other for a set time, allowed people to start out on agreed upon terms and didn91Ƶt require days of emotional labour.
91ƵThe back and forth on apps and the long gaps between a response and the quality of conversation in apps is something I heard that is lacking. People have said they have the same conversation over and over again,91Ƶ she said.
That91Ƶs partly why Maryana Kravets decided to give speed dating a shot two years ago.
The 37-year-old mostly relied on dating apps to meet people in Winnipeg. Originally from Toronto, she found opportunities to make new friends and socialize were limited.
She found apps lacked real-world connection.
91ƵSometimes you91Ƶll talk to somebody and everything91Ƶs wonderful, but they don91Ƶt even bother asking you out,91Ƶ she said.
91ƵThe world that we created with phones, we91Ƶre not even forced to try and date a person.91Ƶ
Despite not securing any romantic leads, Kravets said speed dating was a worthwhile exercise in broadening her social circle, including meeting new female friends.
Speed dating can also appeal to people who don91Ƶt thrive on spontaneity.
91ƵThe rigid structure can really set them up for success, especially people in the neurodiverse space,91Ƶ said Matt Paoli, founder of Flare Events, a Canadian speed dating and matchmaking service.
91ƵI91Ƶve known people who really don91Ƶt do well when there are last-minute changes.91Ƶ
Paoli91Ƶs Toronto-based company, launched in 2020, hosts events in Ontario, Quebec, Manitoba and Alberta.
He said he91Ƶs heard from others who are experiencing 91Ƶswipe fatigue91Ƶ and turn to speed dating events because, outside of dating apps, many don91Ƶt know how to meet people in romantic settings anymore.
It91Ƶs not without its downsides. Participants say small dating pools can mean the same people show up to events and checking yes or no on a form can be off-putting.
For David, speed dating gave him the confidence to approach people again.
91ƵIt91Ƶs only a matter of time where I do find somebody and I don91Ƶt necessarily need to buy a ticket to go through that.91Ƶ