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Landmark $69B Microsoft Activision deal clears UK hurdle

Clearance thought to be final global hurdle for one of the largest tech transactions in history
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FILE - A sign outside the Activision building in Santa Monica, Calif., June 21, 2023. British competition regulators signaled Friday, Sept. 22 that Microsoft91裸聊视频檚 restructured $69 billion deal to buy video game maker Activision Blizzard is likely to receive antitrust approval by next month91裸聊视频檚 deadline. (AP Photo/Richard Vogel, File)

British competition regulators gave preliminary approval Friday to Microsoft91裸聊视频檚 restructured $69 billion deal to buy video game maker Activision Blizzard, easing a final global hurdle that paves the way for one of the largest tech transactions in history to go through.

The Competition and Markets Authority said the revamped proposal 91裸聊视频渟ubstantially addresses previous concerns91裸聊视频 about in the fast-growing cloud gaming market, which frees players from buying expensive consoles and gaming computers by streaming to tablets, phones and other devices.

The updated offer 91裸聊视频渙pens the door to the deal being cleared,91裸聊视频 the watchdog said, though there are lingering concerns. that the watchdog provisionally decided will resolve those issues, and regulators are now getting feedback from 91裸聊视频渋nterested parties91裸聊视频 before making a final decision.

The announcement shows the U.K. watchdog is close to reversing its from taking over the maker of hit gaming franchises like Call of Duty and World of Warcraft.

91裸聊视频淭he CMA91裸聊视频檚 position has been consistent throughout 91裸聊视频 this merger could only go ahead if competition, innovation and choice in cloud gaming was preserved,91裸聊视频 CEO Sarah Cardell said. 91裸聊视频淚n response to our original prohibition, Microsoft has now substantially restructured the deal, taking the necessary steps to address our original concerns.91裸聊视频

Since the deal was announced in January 2022, Microsoft has secured approvals from antitrust authorities covering more than 40 countries. Crucially, it got a after agreeing to allow users and cloud gaming platforms to stream its titles without paying royalties for 10 years.

But it hit roadblocks in the U.S. and Britain, where regulators feared Microsoft91裸聊视频檚 purchase of Activision would harm competition and hurt gamers, especially for those using Sony91裸聊视频檚 PlayStation console instead of Microsoft91裸聊视频檚 Xbox.

The U.S. Federal Trade Commission opposed the transaction but , effectively clearing the path for it to proceed. The FTC91裸聊视频檚 appeal of that decision is still in progress.

The companies agreed to for the deal to close to mid-October to try to overcome the British regulator91裸聊视频檚 objections. The CMA then put its original decision on hold and into the revamped proposal.

Microsoft President Brad Smith said the company is 91裸聊视频渆ncouraged by this positive development91裸聊视频 in the .

91裸聊视频淲e presented solutions that we believe fully address the CMA91裸聊视频檚 remaining concerns related to cloud game streaming, and we will continue to work toward earning approval to close prior to the October 18 deadline,91裸聊视频 he said.

Activision CEO Bobby Kotick said in a message to employees posted online that the preliminary approval was a 91裸聊视频渁 significant milestone for the merger and a testament to our solutions-oriented work with regulators.91裸聊视频

Under the restructured deal, Microsoft will sell off cloud streaming rights outside of the EU and three other European countries for all current and new Activision games released over the next 15 years to French game studio Ubisoft Entertainment.

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