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Gift cards rule retail as B.C.91裸聊视频檚 mall shops work around supply chain issues

Shopping anywhere is a boutique experience right now, says Victoria mall general manager
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The Bay Centre in downtown Victoria set a record with gift card sales in November. (Christine van Reeuwyk/News Staff)

This year91裸聊视频檚 holiday season boutique shopping spree will end with a surge of Boxing Day shoppers spending gift cards, predicts one B.C. mall manager.

In the wake of supply chain issues and health protocols, gift cards are king, Darlene Hollstien explained. In her role as general manager at the Bay Centre in downtown Victoria, she91裸聊视频檚 heard a variety of positions from retailers. But what she91裸聊视频檚 seen with her own eyes is a bump in traffic and sales in some cases. Some of that, she attributed to the spread of Black Friday well beyond one day.

91裸聊视频淧eople have started really early this year and I think it91裸聊视频檚 because we were told there were supply chain issues,91裸聊视频 Hollstien said.

A survey by Pricewaterhouse Cooper (PwC), ahead of the 2021 holiday shopping season, showed consumers plan to spend more than last year and physical retail 91裸聊视频渃ontinues to persevere.91裸聊视频

Canadians expect to increase their individual holiday spending by 29 per cent with an average outlay of $1,420 91裸聊视频 still 11 per cent below 2019 levels. Canadians plan to spend 59 per cent of holiday shopping time in-store, PwC found.

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That jives with what Hollstien saw in November when the Bay Centre and its shops hit a historic note 91裸聊视频 they sold the most gift cards ever in a month. The high gift card sales likely served as a great workaround for the occasional barren shelf. The supply impacts have varied, Hollstien said, with some shop owners reporting little impact while a neighbour91裸聊视频檚 shelves are on the lean side.

91裸聊视频淚t91裸聊视频檚 a boutique shopping experience right now. I never have a problem finding something to purchase,91裸聊视频 she said with a laugh.

If a shopper spots something they like, it91裸聊视频檚 best to snap that up. There91裸聊视频檚 no waiting around. She also suggested hitting the shops often as goods trickle in.

91裸聊视频淚 suspect we91裸聊视频檒l see Christmas trees in March and winter coats by July, but there is product.91裸聊视频

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She also recommends buying local, as in locally produced. At the Bay Centre, the Market Collective, now in its second year boasts work from 130 different local designers and makers.

While the shopping vibe isn91裸聊视频檛 quite to 2019 numbers, it91裸聊视频檚 headed in the right direction, with some excitement exuding from retailers.

91裸聊视频淚t91裸聊视频檚 progressively getting better and better,91裸聊视频 she said.

Hollstein expects the record-breaking gift card sales will maintain the usual busiest day of the year 91裸聊视频 Boxing Day.

c.vanreeuwyk@blackpress.ca


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Shopping remains brisk through December at the Bay Centre in downtown Victoria. (Christine van Reeuwyk/News Staff)


About the Author: Christine van Reeuwyk

Longtime journalist with the Greater Victoria news team.
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