Inflatable pools are driving a deluge of toy sales during the COVID-19 pandemic as consumers try to enhance at-home leisure for their children, their pets and their feet.
Market research firm NPD Canada says inflatable pool sales rose 107 per cent year over year between April and June, when widespread lockdowns were in effect.
The pools, like other items seeing a surge such as puzzles and board games, offer a communal activity for families 91Ƶ dogs included 91Ƶ and a refreshing distraction for kids stuck at home, said NPD analyst Joan Ramsay.
91ƵWith the parks being closed, parents were looking for ways to provide some entertainment for their children at home outside,91Ƶ Ramsay said, noting prolonged school shutdowns increased the need for other activities.
91ƵIt91Ƶs things that you can do as a group 91Ƶ It wouldn91Ƶt surprise me if adults 91Ƶ if not fully sitting in the pool 91Ƶ are at least sticking their feet in to cool off,91Ƶ she said.
91ƵA fellow I work with said that they bought a bigger inflatable pool so he and his wife can fit in it with their one-year-old.91Ƶ
Inflatable pools, which typically cost between $100 and $600, were among a flood of larger online purchases that included play sets and trampolines, while sales of smaller toys dropped off slightly in April and May, according to NPD.
91ƵYou might not go online to buy one little doll but you might if you91Ƶre buying a bigger purchase,91Ƶ Ramsay said. 91ƵYou don91Ƶt have the impulse purchases with your child pulling at your pant leg when you91Ƶre at the store either,91Ƶ during widespread brick-and-mortar store closures.
Over the past three months, pools 91Ƶ the No. 1 toy item in May 91Ƶ were surpassed only by puzzles, with sales of jigsaws of 1,000 pieces or more growing 150 per cent compared with the same period last year as homebound consumers flocked to the activity.
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Total toy sales rose 16 per cent last quarter, NPD said. Video games and consoles 91Ƶ aimed at adults and children 91Ƶ enjoyed a sustained sales boost of 57 per cent, yielding record numbers.
The popularity of toys and entertainment items fits into a broader trend toward comfort and convenience in the home.
91ƵThe bread-maker phenomenon is well documented. And if you91Ƶre not going to Starbucks every morning, you can splurge for a better coffee maker,91Ƶ Ramsay said. 91ƵOr it91Ƶs getting a computer monitor so you91Ƶre not squinting at a laptop.91Ƶ
Recreational goods have also benefited, with Canadian Tire seeing 91Ƶunprecedented91Ƶ demand.
91ƵBicycles, backyard fun products (including inflatable and steel-frame pools and pool accessories) and boredom busters such as trampolines and basketball nets are a few examples,91Ƶ said spokeswoman Cathy Kurzbock.
At Home Depot, the 91ƵLlamacorn91Ƶ pool float 91Ƶ a pink, inflatable llama with sunglasses and a colourful forehead horn 91Ƶ proved extremely popular. Sturdier above-ground pools and related accessories have also enjoyed a major sales boost, the company said.
Toys 91ƵR91Ƶ Us found itself swamped with calls for inflatable pools as sales climbed 70 per cent year over year alongside more purchases of balloons and backyard waterslides.
Books and building toys saw more demand earlier in the pandemic, Toys 91ƵR91Ƶ Us spokeswoman Paige Exell said in an email. Now families are trying to reclaim a few gallons of summer from the pandemic.
91ƵThe recent heat wave is driving a big portion of demand, but with kids at home and no camps, and the playgrounds and splash pads closed (in some areas), parents are looking for anything to keep their kids busy 91Ƶ and cool,91Ƶ she said.
Christopher Reynolds, The Canadian Press
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