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Success of farmers91Ƶ markets Nutrition Coupon Program in Shuswap

Regional District had a meeting on March 21
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Knitters gathered at Ross Street Plaza for Worldwide Knit in Public Day, encouraging Farmers Market shoppers to ask questions and learn about knitting and crafts. (Rebecca Willson- Salmon Arm Observer) Knitters gathered at Ross Street Plaza for Worldwide Knit in Public Day, encouraging Farmers Market shoppers to ask questions and learn about knitting and crafts. (Rebecca Willson- Salmon Arm Observer)

The BC Association of Farmers91Ƶ Markets has delivered its Nutrition Coupon Program across the province for more than a decade.

In letters to both the Columbia Shuswap Regional District Board and to Electoral Area F Director Jay Simpson, BC Association of Farmers91Ƶ Markets Executive Director Heather O91ƵHara and Board Chair Wylie Bystedt provided an update on the importance and success of the program in Celista and Sorrento.

During the 2023 season, in Celista, Chase Hamper Society provided lower-income pregnant persons, families, and seniors with coupons to purchase fresh fruits, vegetables, cheese, eggs, nuts, fish, meat, herbs, and honey directly from farmers at their local farmers91Ƶ markets.

Residents redeemed $1,440 with local farmers at the Celista Hall Farmers91Ƶ Market, where more than 60 lower-income residents benefited from better access to local, fresh foods while connecting to their community.

In Sorrento where the program is delivered through the South Shuswap Health Services Society 91Ƶ Copper Island Health And Wellness Centre, during the 2023 season, local residents redeemed $40,116 with local farmers at the Sorrento Village Farmers Market. More than 55 lower-income Sorrento residents benefited from the program, which also provided additional income to farmers to help them sustain their farms.

The letters noted that the provincially funded program exists in more than 100 B.C. communities and strengthens local food systems.

91ƵWe encourage you to send a letter of gratitude and support to the BC Minister of Health, The Honourable Adrian Dix,91Ƶ wrote O91ƵHara. 91ƵYour support and feedback bolsters our goal of securing ongoing and expanded funding for the BC Farmers91Ƶ Market Nutrition Coupon Program.91Ƶ

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