More music, more listeners, no problems.
The hit 4.8 trillion streams in 2024, a new single-year record, Luminate91裸聊视频檚 found. That91裸聊视频檚 up 14% from 2023, which held .
If you streamed a lot more music in 2024 91裸聊视频� and in particular, a lot of women pop performers 91裸聊视频� you are not alone.
In the U.S., on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.
Contemporary music is fueling the growth. The overwhelming majority of U.S. plays 91裸聊视频� 79.5% 91裸聊视频� were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.
And , 202491裸聊视频檚 most-streamed songwriter worldwide, is only partially responsible.
Pop rules
Midway through 2024, that Latin music had become the fastest growing streaming genre in the United States 91裸聊视频� up 15.1% from summer 2023 91裸聊视频� followed by pop, rock and country.
A lot can change in half a year, because now pop leads, followed by rock and Latin.
91裸聊视频淲e saw some interesting trends within the U.S.,91裸聊视频� said Jaime Marconette, Luminate91裸聊视频檚 vice president of music insights and industry relations.
91裸聊视频淟atin was the fastest-growing U.S. streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot 91裸聊视频� Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the U.S.91裸聊视频�
The shift is led by six women who dominated pop91裸聊视频檚 streams in the U.S.:
1. Taylor Swift with 12.8 billion streams
2. Billie Eilish with 4.46 billion
3. Sabrina Carpenter with 3.71 billion
4. Ariana Grande with 3.12 billion
5. Olivia Rodrigo with 2.76 billion
6. Chappell Roan with 2.49 billion
That91裸聊视频檚 at least partially reflected in the top 10 global streaming songs as well:
1. Benson Boone91裸聊视频檚 91裸聊视频淏eautiful Things91裸聊视频�
2. Sabrina Carpenter91裸聊视频檚 91裸聊视频淓spresso91裸聊视频�
3. Billie Eilish91裸聊视频檚 91裸聊视频淏irds of a Father91裸聊视频�
4. Teddy Swims91裸聊视频� 91裸聊视频淟ose Control91裸聊视频�
5. Lady Gaga and Bruno Mars,91裸聊视频� 91裸聊视频淒ie with a Smile91裸聊视频�
6. FloyyMenor, 91裸聊视频淕ata Only91裸聊视频�
7. Shaboozey, 91裸聊视频淎 Bar Song (Tipsy)91裸聊视频�
8. Hozier, 91裸聊视频淭oo Sweet91裸聊视频�
9. Taylor Swift, 91裸聊视频淐ruel Summer91裸聊视频�
10. Sabrina Carpenter, 91裸聊视频淧lease Please Please91裸聊视频�
Regional Mexican music continues to grow
Even if pop has replaced Latin music as the fastest growing streaming genre in the U.S., the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the U.S.
91裸聊视频淟atin still grew by both volume and its share of total U.S. audio streaming during the course of 2024,91裸聊视频� Marconette said. 91裸聊视频淲hen looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.91裸聊视频�
91裸聊视频� a catchall term that encompasses mariachi, banda, corridos, norte帽o, sierre帽o and other genres 91裸聊视频� has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.
The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.
Rap and R&B are forever
Pop rules, but just like 2023, when it comes to overall music streaming in the U.S., R&B and hip-hop still lead, accounting for more than one in every four streams stateside.
In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.
