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Is 91ƵGlicked91Ƶ the new 91ƵBarbenheimer91Ƶ? Hollywood hopes so

91ƵWicked91Ƶ and 91ƵGladiator II91Ƶ collide in theatres as movie industry91Ƶs next very different twin hopes
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This combination of images shows promotional art for 91ƵGladiator II,91Ƶ left, and 91ƵWicked.91Ƶ (Paramount/Universal Pictures via AP)

impossible to manufacture. But, more than a year later, that hasn91Ƶt stopped people from trying to make 91ƵGlicked91Ƶ 91Ƶ or even 91ƵBabyratu91Ƶ 91Ƶ happen.

The counterprogramming of and in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, ).

This weekend is perhaps the closest approximation yet as the opens Friday against the chest-thumping Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy 91Ƶ it was already halfway there before the name game began: 91ƵWickiator,91Ƶ 91ƵWadiator,91Ƶ 91ƵGladwick91Ƶ and even the eyebrow raising 91ƵGladicked91Ƶ have all been suggested.

91Ƶ91ƵGlicked91Ƶ rolls off the tongue a little bit more,91Ƶ actor Fred Hechinger said at the New York screening this week. 91ƵI think we should all band around 91ƵGlicked.91Ƶ It gets too confusing if you have four or five different names for it.91Ƶ

As with 91ƵBarbenheimer,91Ƶ as reductive as it might seem, 91ƵGlicked91Ƶ also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging muscles.

Both films topped Fandango91Ƶs most anticipated holiday movie survey, where 65% of respondents said that they were interested in the 91ƵGlicked91Ƶ double feature. Theaters big and small are also pulling out the stops with movie-themed tie-ins. B&B Theaters will have Roman guards tearing tickets at some locations and Maximus popcorn tubs. Marcus Theaters is doing Oz photo ops and friendship bracelet-making. Alamo Drafthouse is leaning into the singalong aspect (beware, though, not all theaters are embracing this) and the punny drinks like 91ƵDefying Gravi-Tea.91Ƶ

91ƵRather than it being in competition, I think they91Ƶre in conversation,91Ƶ 91ƵGladiator II91Ƶ star Paul Mescal said. 91ƵThis industry needs a shot in the arm. Those films gave it last year. We hope to do it this year.91Ƶ

And the hope is that audiences will flock to theaters to be part of this moment as well. It91Ƶs a sorely needed influx of could-be blockbusters into a marketplace that91Ƶs still at an 11% deficit from last year and down 27.2% from 2019, according to data from Comscore.

91ƵCompetition is good for the marketplace. It91Ƶs good for consumers,91Ƶ said Michael O91ƵLeary, the president and CEO of the National Association of Theatre Owners. 91ƵHaving two great movies coming out at the same time is simply a multiplier effect.91Ƶ

91ƵGlicked91Ƶ is currently tracking for a combined North American debut in the $165 million range, with 91ƵWicked91Ƶ forecast to earn around $100 million (up from the $80 million estimates a few weeks ago) and 91ƵGladiator II91Ƶ pegged for the $65 million range.

its projections last July. Going into that weekend, 91ƵB91Ƶ had been pegged for $90 million and 91ƵOԳ𾱳91Ƶ around $40 million. Ultimately, in that first outing, and nearly $2.4 billion by the end of their runs.

It91Ƶs possible 91ƵGlicked91Ƶ will exceed expectations, too. And it has the advantage of another behemoth coming close behind: 91ƵMoana 2,91Ƶ which opens just five days later on the Wednesday before the Thanksgiving holiday. 91ƵGlickedana91Ƶ triple feature anyone?

91ƵThese are 10 important days,91Ƶ O91ƵLeary said. 91ƵIt91Ƶs going to show the moviegoing audience that there91Ƶs a lot of compelling stuff out there for them to see.91Ƶ

There are infinite caveats to the imperfect comparison to 91ƵBarbenheimer,91Ƶ as well. 91ƵWicked91Ƶ Musicals carry their own baggage with moviegoers, even those based on wildly successful productions (ahem, 91ƵCats91Ƶ). 91ƵGladiator II91Ƶ got a head start and opened internationally last weekend. In fact, in the U.K. it played alongside 91ƵPaddington in Peru,91Ƶ where that double was pegged 91ƵGladdington.91Ƶ 91ƵGladiator91Ƶ reviews, while positive, are a little more divided than the others. And neither directors Ridley Scott nor Jon M. Chu has the built-in box office cache that Christopher Nolan91Ƶs name alone carries at the moment.

The new films also cost more than 91ƵB91Ƶ ($145 million) and 91ƵOԳ𾱳91Ƶ ($100 million). According to reports, 91ƵGladiator II91Ƶ had a $250 million price tag; 91ƵWicked91Ƶ reportedly cost $150 million to produce (and that does not include the cost of the second film, due next year).

The narrative, though, has shifted away from 91Ƶwho will win the weekend.91Ƶ Earlier this year, that he loves that this is a moment where 91Ƶwe can root for all movies all the time.91Ƶ

Close behind are a bevy of Christmas releases with double feature potential, but those feel a little more niche. There91Ƶs the remake of 91ƵNosferatu,91Ƶ the and the Bob Dylan biopic 91ƵA Complete Unknown.91Ƶ The internet can91Ƶt even seem to decide on its angle for that batch of contenders, and none exactly screams blockbuster. Sometimes the joy is just in the game, however. Some are sticking with the one-name mashup (91ƵBabyratu91Ƶ); others are suggesting that the fact that two of the movies feature real-life exes (Timothée Chalamet and Lily-Rose Depp) is enough reason for a double feature. And getting people talking is half the battle.

When in doubt, or lacking a catchy name, there91Ƶs always the default: 91ƵThis is my Barbenheimer.91Ƶ





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