Kendrick Lamar will pop out on the NFL91裸聊视频檚 biggest stage next year: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in New Orleans.

The NFL, Apple Music and Roc Nation announced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has won 17 Grammys, said he91裸聊视频檚 looking forward to bringing hip-hop to the NFL91裸聊视频檚 championship game, where he performed as a guest artist with Dr. Dre and Snoop Dogg in 2022.

91裸聊视频淩ap music is still the most impactful genre to date,91裸聊视频� Lamar said in a statement. 91裸聊视频淎nd I91裸聊视频檒l be there to remind the world why. They got the right one.91裸聊视频�

Lamar has experienced massive success since his debut album 91裸聊视频済ood kid, m.A.A.d city91裸聊视频� in 2012. Since then, he91裸聊视频檚 accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album 91裸聊视频淒AMN.91裸聊视频�

The rapper91裸聊视频檚 latest album 91裸聊视频淢r. Morale & The Big Steppers,91裸聊视频� was released in 2022. He was featured on the song 91裸聊视频淟ike That91裸聊视频� with Future and Metro Boomin on a track that spent three weeks at No. 1 on the Billboard Hot 100 this year. He also garnered another hit with 91裸聊视频淣ot Like Us.91裸聊视频�

Roc Nation founder Jay-Z called Lamar a 91裸聊视频渙nce-in-a-generation91裸聊视频� artist and performer.

91裸聊视频淗is deep love for hip-hop and culture informs his artistic vision,91裸聊视频� Jay-Z said. 91裸聊视频淗e has an unparalleled ability to define and influence culture globally. Kendrick91裸聊视频檚 work transcends music, and his impact will be felt for years to come.91裸聊视频�

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar91裸聊视频檚 performance will be provided by pgLang.

Jonathan Landrum Jr., The Associated Press