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91ƵShazam!91Ƶ debuts with $53.5M, handing DC Comics another win

One of the oldest characters in DC91Ƶs superhero stable, 91ƵShazam!91Ƶ doesn91Ƶt boast the name-recognition
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This image released by Warner Bros. shows Zachary Levi, left, and Jack Dylan Grazer in a scene from 91ƵShazam!91Ƶ (Steve Wilkie/Warner Bros. Entertainment via AP)

Seven films in, the DC Extended Universe is finally flying with some wind behind its back. The well-reviewed, relatively modestly budgeted 91ƵShazam!91Ƶ debuted with $53.5 million in ticket sales over the weekend, according to studio estimates Sunday, handing DC its latest critical and box-office success.

Though one of the oldest characters in DC91Ƶs superhero stable, 91ƵShazam!91Ƶ doesn91Ƶt boast the name-recognition of Batman or Superman. But by scaling back to a $100 million budget and going for the lighter, comic tone, 91ƵShazam!91Ƶ steadily built up its word of mouth with stellar reviews. Warner Bros. also showed the film nationwide two weeks before opening, where it made $3 million in advance screenings.

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91ƵShazam!91Ƶ came out well ahead of the weekend91Ƶs other top draw, 91ƵPet Sematary.91Ƶ Paramount Pictures91Ƶ remake of the original 1989 Stephen King adaptation opened in a distant second with $25 million. It91Ƶs a solid start for 91ƵPet Sematary,91Ƶ though far from the haul that the last big-screen adaptation of King91Ƶs conjured up: 91ƵIt91Ƶ opened with $123.4 million in 2017.

Last week91Ƶs top film, 91ƵDumbo,91Ƶ slid steeply in its second week. Landing in third, the Disney live-action remake dropped 60% with $18.2 million.

Pitched as 91Ƶ91ƵBig91Ƶ meets Superman,91Ƶ91Ƶ 91ƵShazam!91Ƶ stars Asher Angel as Billy Batson, a teenage foster kid who transforms into an adult superhero (played by Zachary Levi).

Jeff Goldstein, distribution chief at Warner Bros., said the studio originally forecast a $40 million opening. 91ƵThat was the right number for us,91Ƶ Goldstein said. 91ƵThat91Ƶs what we needed to make money on it.91Ƶ

But expectations grew based on reviews (91% fresh on Rotten Tomatoes) and audience reaction (an 91ƵA91Ƶ Cinemascore). The PG-13-rated film attracted an especially young crowd; 45% were under 25.

The result further validated DC91Ƶs pivot following the disappointments of Zack Snyder91Ƶs 91ƵBatman v Superman91Ƶ and David Ayer91Ƶs 91ƵSuicide Squad.91Ƶ Warner Bros. has since steered its comic book adaptions in a different direction, leaning more on stand-alone entries less predicated on the overall 91Ƶuniverse91Ƶ and more fluctuating in tone. Following 91ƵWonder Woman91Ƶ and 91ƵAquaman,91Ƶ 91ƵShazam!91Ƶ makes it three in a row for DC superhero standalones.

Earlier in the week, Warner Bros. also teased the DC release 91ƵJoker,91Ƶ with Joaquin Phoenix, at CinemaCon. An even smaller-budgeted origin story with a similarly unique, albeit much darker, tone; it was one of the most talked-about movies at the Las Vegas event.

91Ƶ91ƵWonder Woman91Ƶ was really the start of changing the ship,91Ƶ Goldstein said. 91ƵWhen you look at each of these properties, they91Ƶre all very different. Their approach is different. Their tone is different. But here91Ƶs the commonality: All good movies, all well done. I think that91Ƶs what you91Ƶll see out of DC is very specific approaches for that property.91Ƶ

Overseas, 91ƵShazam!91Ƶ grossed $102 million in 79 markets, including $30.9 million in China.

91ƵDC has really found its groove,91Ƶ said Paul Dergarabedian, senior media analyst for Comscore. 91ƵThey91Ƶre really breaking out each character. Shazam and the Joker could not be two more different characters within the DC Universe. But I think that diversity of content is going to serve them well.91Ƶ

Dergarabedian noted the two most dominant genres in movies right now 91Ƶ superheroes and horror 91Ƶ swamped theatres over the weekend, taking up four of the top five spots at the box office. The stiff competition in similar-styled holdovers could have slightly depressed results for both 91ƵShazam!91Ƶ and 91ƵPet Sematary.91Ƶ But right now, there91Ƶs scant room on the calendar between major comic book films and horror releases.

In fourth was Jordan Peele91Ƶs horror thriller 91ƵUs,91Ƶ which added $13.8 million in its third week. Its cumulative global total stands at $216.6 million.

Marvel91Ƶs Brie Larson-led 91ƵCaptain Marvel,91Ƶ which recently crossed $1 billion in worldwide ticket sales, took in $12.7 million domestically in its fifth weekend. Captain Marvel, ironically, was Shazam91Ƶs original name when the character was first crafted, as a Superman knockoff, in 1939. He was relaunched in 1973 as Shazam after decades of lawsuits and the debut of Marvel91Ƶs own Captain Marvel.

The weekend91Ƶs other wide-release newcomer was STX Entertainment91Ƶs 91ƵBest of Enemies,91Ƶ starring Taraji P. Henson as a civil rights activist and Sam Rockwell as a Ku Klux Klan leader. It opened with $4.5 million.

In limited release, Claire Denis91Ƶ 91ƵHigh Life,91Ƶ starring Robert Pattinson, opened with about $100,000 in four theatres for A24.

Neon91Ƶs Aretha Franklin documentary, 91ƵAmazing Grace,91Ƶ debuted with $96,000 in eight locations. The film, shot over two days at the New Bethel Baptist Church in the Watts section of Los Angeles in 1972, was lost for decades in part because its director, Sydney Pollack, failed to slate the images, leaving them not synced with the audio. Before her death last August, Franklin sued several times to prevent its release.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.

1. 91ƵShazam!91Ƶ $53.4 million ($102 million international).

2. 91ƵPet Sematary,91Ƶ $25 million ($17.3 million international).

3. 91ƵDumbo,91Ƶ $18.2 million ($39.6 million international).

4. 91ƵUs,91Ƶ $13.8 million ($10.3 million international).

5. 91ƵCaptain Marvel,91Ƶ $12.7 million ($14.1 million international).

6. 91ƵThe Best of Enemies,91Ƶ $4.5 million.

7. 91ƵFive Feet Apart,91Ƶ $3.7 million ($4.1 million international).

8. 91ƵUnplanned,91Ƶ $3.2 million.

9. 91ƵWonder Park,91Ƶ $2 million ($3.3 million international).

10. 91ƵHow to Train Your Dragon: The Hidden World,91Ƶ $2 million.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.

1. 91ƵShazam!91Ƶ $102 million.

2. 91ƵDumbo,91Ƶ $39.6 million.

3. 91ƵP Storm,91Ƶ $27.5 million.

4. 91ƵPet Sematary,91Ƶ $17.3 million.

5. 91ƵCaptain Marvel,91Ƶ $14.1 million.

6. 91ƵUs,91Ƶ $10.3 million.

7. 91ƵAndhadhun,91Ƶ $7.6 million.

8. 91ƵSong of Youth,91Ƶ $4.5 million.

9. 91ƵFive Feet Apart,91Ƶ $4.1 million.

10. 91ƵCloud in the Wind,91Ƶ $3.4 million.

Jake Coyle, The Associated Press

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