The summer Kelowna Farmers91ÂãÁÄÊÓƵ™ and Crafters91ÂãÁÄÊÓƵ™ Market (KFCM), one of the third largest in B.C., delivered a nearly $16 million economic impact to the community in 2023.
That is the finding in a study of 70 markets conducted by the BC Association of Farmers91ÂãÁÄÊÓƵ™ Markets (BCAFM) and University of Northern British Columbia (UNBC).
Direct sales totalled $10.53 million and the market had a $15.79 million overall impact on the local economy. The study also revealed that the downtown version of the market, at Kerry Park, had a $2.33 million overall economic impact.
The winter market at Parkinson Recreation Centre was not included.
BCAFM executive director, Heather O91ÂãÁÄÊÓƵ™Hara, says the study demonstrates the importance and value of farmers91ÂãÁÄÊÓƵ™ markets and their social and community impact.
91ÂãÁÄÊÓƵœThey91ÂãÁÄÊÓƵ™re a place to meet with your neighbours and get the community vibe. A gathering place, and a community hub with social capital.91ÂãÁÄÊÓƵ
The study shows 85 per cent of people who shopped and visited the summer Kelowna market last year were local, and 15 per cent were tourists and day-trippers. On average shoppers spent $59.46 per visit to this market (provincial avg. $42.50), and 51 per cent of survey respondents said they visited either market regularly. O91ÂãÁÄÊÓƵ™Hara says that91ÂãÁÄÊÓƵ™s a win-win for the markets and surrounding businesses.
91ÂãÁÄÊÓƵœYou91ÂãÁÄÊÓƵ™re bringing people into the community where they might be staying over, they are shopping at adjacent businesses as are locals.91ÂãÁÄÊÓƵ
The study showed that approximately $8.2 million was spent at neighbouring businesses during the summer market in 2023.
That market has been a fixture at Dilworth Drive and Springfield Road for the past 25 years, but now has a new home in Landmark District. It opens on April 6. O91ÂãÁÄÊÓƵ™Hara says that is a testament to stakeholders and the community.
91ÂãÁÄÊÓƵœThey have figured out a solution to an important community asset.91ÂãÁÄÊÓƵ
READ MORE: Kelowna Farmers91ÂãÁÄÊÓƵ™ and Crafters91ÂãÁÄÊÓƵ™ Market relocating after 25 years
Across the Thompson-Okanagan, the 27 BCAFM member markets had a $50 million economic impact on the region, with Kelowna contributing $15 million of that total, according to O91ÂãÁÄÊÓƵ™Hara.
91ÂãÁÄÊÓƵœMost businesses and government decision-makers understand that farmers91ÂãÁÄÊÓƵ™ markets in their area are a big win.91ÂãÁÄÊÓƵ
Provincially, farmers91ÂãÁÄÊÓƵ™ markets contributed a $233 million overall impact to the B.C. economy last year.
The 2023 study builds on previous reports conducted in 2006 and 2012. O91ÂãÁÄÊÓƵ™Hara says the BCAFM is seeing more and larger markets, and increased economic impact.
91ÂãÁÄÊÓƵœThat91ÂãÁÄÊÓƵ™s a lovely trend. People care about their local food security, supporting local farmers, and where their food comes from.91ÂãÁÄÊÓƵ
She encourages cities and towns across the province to create and support farmers91ÂãÁÄÊÓƵ™ markets in their communities.
91ÂãÁÄÊÓƵœTake care of your food lands, take care of your farmers by shopping and supporting local because that is a long-term, sustainable view.91ÂãÁÄÊÓƵ
The full study is available on the .
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