Live streams of Taylor Swift91Ƶs sold-out Eras Tour concerts in Toronto give devoted fans a window into the spectacle of outfits, surprise songs and elaborate stages from one of the biggest cultural events in recent memory.
As the massive tour inches toward its final three shows in Vancouver early next month, feeding Swifties91Ƶ insatiable appetite has become a nightly tradition for a handful of live stream hosts based all over the world.
They act as ringleaders for tens of thousands of viewers witnessing Swift91Ƶs constantly evolving show through unofficial channels.
91ƵI never saw it being as big as it is,91Ƶ said Tess Bohne, one of the personalities credited as a pioneer of the Swift live streams. 91ƵThere is a big idea of community (and) being present without being there.91Ƶ
Broadcasting unauthorized concert live streams on social platforms such as TikTok, Instagram and Facebook isn91Ƶt an entirely new phenomenon, but it91Ƶs one that91Ƶs been amplified with Swift91Ƶs tour.
As their popularity grows, the streams are sparking conversations about copyright law and the delicate balance between protecting intellectual property and allowing listeners to embrace their fandom.
91ƵWe91Ƶve gone beyond art being a one-way conversation from the artist to the audience,91Ƶ said Jay Kerr-Wilson, an IP lawyer and co-leader of Fasken91Ƶs Technology, Media and Telecommunications Group in Ottawa.
91ƵCopyright owners, generally speaking, are being more flexible and they91Ƶre not necessarily (thinking) black-and-white.91Ƶ
Representatives for the singer did not respond to requests for comment.
For fans, the lines are already blurred.
Bohne got wrapped up in the Swift live-streaming phenomenon nearly two years ago after she attended the second night of the Eras Tour, in Glendale, Ariz., and found herself consumed by the experience for days afterward.
91Ƶ(Often) you go to a concert and you91Ƶre like, 91ƵThat was great, let91Ƶs move on with my life,91Ƶ91Ƶ the 33-year-old explained in a video call from Salt Lake City.
91ƵBut there was something different. It was like, 91ƵNo, that wasn91Ƶt enough. I91Ƶm not done.91Ƶ91Ƶ
Eager to relive the high she felt, Bohne chased down the TikTok profiles of fellow Swifties streaming other stops on the tour.
With little technical experience, she began rebroadcasting their videos, with credit, on her own TikTok profile. She would place an iPad playing their feed in front of her phone91Ƶs camera, and then swap it out with her other iPad when she found a user with a better angle of the concert.
The crude setup initially drew a few thousand viewers, she said, and with more effort put into the productionher audience has grown to 100,000 to 200,000 during peak moments.
Since her initial broadcast, Bohne estimates she91Ƶs streamed more than 110 of Swift91Ƶs concerts in a split-screen format, streaming the concert in one corner and munching on snacks in the other while discussing all things Swift with a chat room of strangers.
Some fans donate cash, and her social media status has helped attract influencer partnerships. But the stay-at-home mom of three children said this is primarily a labour of love.
Bohne is credited by many of her contemporaries as the one who inspired them to take a shot at hosting their own Eras Tour with live commentary.
91ƵA lot of people say it91Ƶs like religion for them,91Ƶ explained Lucas Chalub, a Twitch streamer and longtime Swiftie.
Chalub first experimented with hosting streams in August 2023. Rumours swirled that the singer might announce the release date for one of her re-recorded albums on stage in Los Angeles, so many Swifties sought out live feeds, which included his impromptu setup that night.
91ƵA lot of people joined,91Ƶ remembered the 27-year-old sports journalist from Argentina.
91ƵThat91Ƶs the first night that I said, 91ƵWhy not do this every night?91Ƶ91Ƶ
Chalub said he usually draws on streams from 10 to 15 concertgoers who are often aware their recordings might get picked up by the streaming hosts. Many bring power banks to recharge their devices and sometimes a backup phone.
91ƵWe are not the heroes that people think we are,91Ƶ Chalub added of his fellow streamers, crediting fans on the ground who do their work pro bono.
91ƵThe real heroes are the people in the venue spending 91Ƶ or wasting 91Ƶ their time trying to live stream for us instead of enjoying the show.91Ƶ
The legality around live streaming Swift91Ƶs concerts is murky.
In the simplest terms, the rebroadcasting of copyrighted music without a licence isn91Ƶt allowed, and platforms such as YouTube and TikTok have sometimes shut down live feeds mid-stream at the behest of record labels.
It happened to Ammir Shar, a 25-year-old streamer from Blackpool, U.K., who saw his YouTube feed for the fourth Toronto concert yanked down while the show was in progress.
Hosts say they worry about racking up too many takedown notices, which can risk permanently shutting down their channels. Usually after a live stream ends, they delete the footage from platforms like YouTube.
However, they say attempts to silence them won91Ƶt amount to much. When one streamer falls, sometimes two others turn up.
Copyright owners are still grappling with that perspective, especially when unsanctioned live streams can impact other financial stakes, said Kerr-Wilson.
In Swift91Ƶs case, she sold the streaming rights to her 91ƵThe Eras Tour91Ƶ film to Disney Plus for US$75 million. Arguably, the lawyer suggested, a company might take issue with similar options on the market, such as a live stream. But even that seems to be an evolving conversation.
91ƵPeople have realized that social media and user-generated content isn91Ƶt the enemy, and, in fact, can be a powerful way to engage with fans and to be part of the conversation,91Ƶ he said.
91ƵI think the trend is going to continue.91Ƶ
While Swift hasn91Ƶt publicly said much about the streams, several streamers believe she is aware of them. They also argue the vast majority of people tuning into their feeds already have an investment in Swift91Ƶs success.
Last November, a group of technologically savvy Swifties launched Swift Alert, a phone app that sends out alerts for the highlights of each Eras Tour show.
Inside the app, the creators also launched a game called Mastermind 91Ƶ named after a Swift song, of course 91Ƶ where fans can win prizes by guessing which of Swift91Ƶs rotating selection of outfits she91Ƶll wear for each 91Ƶera91Ƶ of her performance.
Using Swift Alert in tandem with the live streams, many fans tune in for the standout moments of the three-hour concert.
91ƵA lot of people compare it to fantasy football,91Ƶ Shah said.
91ƵThis kind of stuff brings us closer together.91Ƶ
With the Eras Tour set to end in Vancouver on Dec. 8, many live streamers say they91Ƶre uncertain how the future looks.
Recently, Bohne experimented with a live stream from pop singer Meghan Trainor91Ƶs concert to see if there91Ƶs similar interest. While it was enjoyable, she said the experience wasn91Ƶt quite the same.
Others have started streaming Sabrina Carpenter91Ƶs Short n91Ƶ Sweet Tour. They say her shows are closest to Swift91Ƶs because Carpenter is a natural at witty banter, performs nightly surprise songs and changes up her outfits.
91ƵI91Ƶve considered doing a few other (musicians, but they) are more like normal concerts 91Ƶ the artist on the stage with a microphone in one outfit, just singing their songs,91Ƶ said Shah.
91ƵIt91Ƶs not something that people at home will be like, 91ƵWhat outfit is she going to wear?91Ƶ91Ƶ
Some wonder how live streaming will look without the intrigue of Swift91Ƶs tour.
Added Bohne: 91ƵNo concert is like The Eras Tour.91Ƶ