Participation in hockey in British Columbia was struggling in 2021 91裸聊视频� the pandemic had dealt a heavy blow to player registrations, and numbers had already been flagging before COVID-19 arrived.

91裸聊视频淚 think there were a lot of families that were impacted at that time,91裸聊视频� said Pacific Coast Amateur Hockey Association president Melanie Earland, whose group governs minor hockey in B.C.91裸聊视频檚 Lower Mainland, including Metro Vancouver.

91裸聊视频淭he world changed,91裸聊视频� she said.

Player participation had peaked in 2016-2017 with more than 62,000 registrations, Hockey Canada statistics for B.C. show, falling under 58,000 just before the pandemic began in 2020, then plummeting to 39,056 that season.

Rising costs and growing competition from other sports had also been chipping away at youth hockey participation.

But that is now changing, with registration for this season in B.C. surging past the 63,000 mark, a rebound that follows a concerted effort to make the game more accessible, especially to groups not traditionally linked to the sport such as new Canadians and Indigenous communities.

Tom Oberti, president of the West Vancouver Minor Hockey Association, said his organization had seen record registrations this year, more than 8 per cent higher than last season.

91裸聊视频淲e91裸聊视频檙e bursting at the seams,91裸聊视频� Oberti said, noting the association has had to look outside West Vancouver to find ice time to fit all the players.

91裸聊视频淭he reason why we91裸聊视频檝e grown is because we91裸聊视频檝e put a lot of effort into reaching out to new, non-traditional hockey demographics,91裸聊视频� he said. 91裸聊视频淔or example, we run ball hockey programs in elementary schools to introduce the sport, and we91裸聊视频檝e done a lot to reach out to the Mandarin-speaking community, because it91裸聊视频檚 a growing segment of our community on the North Shore.91裸聊视频�

Oberti said the association has leveraged Mandarin- and Persian-speaking families already with kids in youth hockey, establishing links to new players through parent groups on social media platforms targeting specific communities such as WeChat and WhatsApp as well as word of mouth from schoolchildren who already play the game.

Families new to Canada want to do things they consider Canadian, Oberti said, and they are embracing hockey.

91裸聊视频淗ockey has an advantage there,91裸聊视频� he said. 91裸聊视频淭here are a lot of families that do want to participate in the sport 91裸聊视频� or who are interested in the sport 91裸聊视频� because of the way it91裸聊视频檚 intertwined in the fabric of social life in Canada.91裸聊视频�

At the Richmond Jets Minor Hockey Association, vice-president Trent Gustafson said while his group has seen about a 15-to-20 per cent drop-off in participation from a peak in 2018-2019, registration is growing again, and players from non-traditional communities make up a big part of that rebound.

91裸聊视频淲e91裸聊视频檙e up to around 915 to 920 kids playing hockey at Jets this year,91裸聊视频� Gustafson said. 91裸聊视频淲e don91裸聊视频檛 collect (data) in terms of the ethnicity of our members specifically, but I can safely say more than half are non-Caucasian members.91裸聊视频�

Just as important as getting children in these communities playing hockey, Gustafson said, is the fact that parents new to the game are also eager to volunteer.

He said that is a vital contribution to the minor hockey system largely run by volunteers and parents in their spare time.

91裸聊视频淭hose parents are, frankly, just as crazy hockey parents as you91裸聊视频檙e getting in some of the other cities and towns in not only British Columbia but across the country,91裸聊视频� he said.

91裸聊视频淚t91裸聊视频檚 interesting, the people it seems these days that are almost more willing to volunteer are some of the newer people to hockey. They91裸聊视频檝e just fallen in love with the game.91裸聊视频�

Earland said other efforts to attract players include a try-hockey-for-free program in Cloverdale, B.C., for Indigenous youth, and they are trying to make the game more affordable through equipment programs and other initiatives.

91裸聊视频淣obody in minor hockey wants to hear a family say, 91裸聊视频榃e want to play but our kids can91裸聊视频檛 afford it or we can91裸聊视频檛 afford it,91裸聊视频�91裸聊视频� she said.

She said she wants every child to have an opportunity to play hockey.

91裸聊视频淚t91裸聊视频檚 a fabulous sport. It offers friendships and teamwork and camaraderie for all of our youth.91裸聊视频�

Chilliwack Minor Hockey Association president Lee McCaw said his group does not target any specific community for new players, but the province91裸聊视频檚 rapid population growth and its diversity means more kids being registered from every background.

91裸聊视频淚 think our inclusion for everybody to be able to participate is huge,91裸聊视频� McCaw said. 91裸聊视频淲e have a huge First Nations population in our city, and there91裸聊视频檚 a lot of learn-to-skate programs that are specifically designed for every ethnicity group and everybody inclusively, together and within Chilliwack.91裸聊视频�

Nathan Bosa, the president of the Kamloops Minor Hockey Association, said even if there are no specific programs aimed at the diverse newcomer groups, sport could be an opportunity to support them.

91裸聊视频淲e91裸聊视频檙e talking about this as a board a while ago, about having a program for new people coming into Canada and into Kamloops (to) give them a little bit of an instruction on how things work,91裸聊视频� Bosa said. 91裸聊视频淚t91裸聊视频檚 something that we91裸聊视频檙e going to be looking at in the new year. I think we91裸聊视频檝e started to see that the influx is very noticeable, and it91裸聊视频檚 good.

Getting children into sport, whether it91裸聊视频檚 hockey or something else, allows children and their parents to make friends and it brings them into the community, Bosa said.

Bosa and McCaw also noted the impact of hockey exposure in the South Asian community as another factor in attracting new players, including Hockey Night in Canada91裸聊视频檚 Punjabi broadcast, and homegrown talent such as Arshdeep Bains from Surrey playing for the Vancouver Canucks in February.

The Winnipeg Jets, meanwhile, signed forward Kevin He to a three-year entry-level deal this month, making him the first player born in China to ink an NHL deal.

Scott Furman, Hockey Canada91裸聊视频檚 vice-president of growth and retention, said progress has also been made on other fronts, with the visibility of women91裸聊视频檚 hockey skyrocketing as the Professional Women91裸聊视频檚 Hockey League drives female player registration to a new high beyond 100,000 countrywide this season.

Furman said the upheaval and change in management at Hockey Canada in recent years meant a new approach, bringing inclusion and more programs to help with the costs of the game.

He said the rebound in B.C. is symbolic of this change.

91裸聊视频淟ast season, for the first time, we hit 50,000 players that identified as black, Indigenous or people of colour, and that was an 8-per-cent increase on the previous season,91裸聊视频� Furman said.

91裸聊视频淚n B.C., I think about 19 per cent of players identify as black, Indigenous or people of colour, which is well above the national average. And the South Asian community represents 4.5 per cent of all players 91裸聊视频� a 46 per cent increase since the 2021 season.

91裸聊视频淚t certainly is a positive trend, but nothing91裸聊视频檚 taken for granted. And we91裸聊视频檝e got to continue to do the work to make sure that it continues in that fashion.91裸聊视频�