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New era for West Kelowna Warriors with new ownership, management and culture

The Warriors91Ƶ revealed the team91Ƶs new president and outlook for remainder of the season
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West Kelowna Warriors new front office personnel. (Left) New president of hockey operations and West Kelowna native Chris Laurie and (right) John Murphy, one of two new owners of the franchise. (Photo: Mackenzie Britton - Capital News)

A new era has begun for West Kelowna hockey as faces were put to names in the team91Ƶs introduction of the new owners and the team91Ƶs new president.

Earlier this week, the Warriors announced that Boston-based business man John Murphy and West Kelowna local Rod Hume had purchased the team from the BC Hockey League. On Wednesday, the ownership team introduced another West Kelowna local, Chris Laurie, as the Warriors91Ƶ new president of both hockey and business operations.

Murphy said that the new management team is ready to bring the Warriors out of the proverbial gutters after a financially challenging and dramatic three years under the previous ownership.

91ƵI think West Kelowna deserves and can support a junior hockey franchise,91Ƶ he said.

91ƵWe want to grow a fanbase and we91Ƶre going to grow it everyday; we have a plan. We think strong ownership with professional management and a winning culture can bring a successful franchise here to West Kelowna.91Ƶ

READ MORE: West Kelowna Warriors find new owner

READ MORE: Front office changes continue for West Kelowna Warriors

New and professional management comes in the form of Laurie, who served as the team91Ƶs marketing director from 2006 to 2008. Now, over 10 years later, Laurie returns with experience under his belt and ready to make the necessary hockey and business changes to bring back a hockey-loving and winning culture to the Warriors.

Laurie had a three-year run as the general manager with the North American Hockey League91Ƶs Armarillo Bulls where he won a league championship in his final year and is ready to reignite the passion for his hometown team.

91ƵIt starts in the community,91Ƶ said Laurie.

91ƵWe91Ƶll be looking to build and rebuild any relationships that maybe aren91Ƶt where they should be right now and really start with the grassroots.91Ƶ

Laurie said there is plenty of work ahead where the Warriors will be looking to earn back the fanbase91Ƶs loyalty and patronage.

While changes are coming to the top, both Murray and Laurie said that though the Warriors are struggling for wins this season, there will be no changes to the team91Ƶs coaching staff and that there is 100 per cent faith in coach Brandon West.

91ƵBrandon and his group of done a good job in keeping the guys competitive and keeping them focused,91Ƶ said Laurie.

91ƵWe look at this as an opportunity for a clean slate for us and our group and we want to build on that.91Ƶ

Murphy, who91Ƶs son played for the Warriors two seasons ago, said that they have complete confidence in West.

91ƵHe has our support,91Ƶ said Murphy.

91ƵHe91Ƶs thinking every day how to make the team better, how to coach the team better. Brandon91Ƶs a professional coach and that91Ƶs what we want.91Ƶ

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The team91Ƶs last year under former owner Kim Dobranski was riddled with bad press, lawsuits and left a sour taste in many West Kelowna fans91Ƶ mouths which led to a steady drop in attendance.

Despite the past struggles, the team91Ƶs new management is ready for the opportunity to reinvest into the Warriors.

91ƵWe want to look forward, that91Ƶs our goal,91Ƶ said Murphy

91ƵWe91Ƶre putting a team in place to do that and we don91Ƶt want to look backwards. This team has had a lot of peaks and valleys, but we want to reestablish a winning franchise and a franchise that connects with the community. We91Ƶre not going to talk much about the past.91Ƶ

The Warriors will return to Royal LePage Place on Nov. 22 for their first home game since the end of October.

Laurie has promised new features for the Warriors home return, including a 2-for-1 drink happy hour, and invites the entire West Kelowna community to come experience the new look, new cultured Warriors.

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