The Vegas Golden Knights are proving to be as popular at the merchandise table as they are in Sin City.

The NHL expansion team has been a hot ticket all season at T-Mobile Arena and that has continued during the Golden Knights91裸聊视频� deep playoff run.

With goalie Marc-Andre Fleury91裸聊视频檚 jersey leading the way in sales, Golden Knights gear is also flying off the shelves.

Specific numbers weren91裸聊视频檛 immediately available but Nirva Milord, the NHL91裸聊视频檚 senior director of corporate communications, said that the team91裸聊视频檚 overall North American sales have been very strong.

91裸聊视频淭he Vegas Golden Knights are in the top five in merch sales all season,91裸聊视频� she said Tuesday in an email. 91裸聊视频滿arc-Andre Fleury is tops among players in playoffs merch sales.91裸聊视频�

Fleury, a three-time Stanley Cup champion in Pittsburgh, was not protected by the Penguins in last year91裸聊视频檚 expansion draft. He has helped anchor the Golden Knights and gave the first-year squad some immediate star power.

The Vegas success story reads like a Hollywood script.

A random mix of journeymen, up-and-comers and castoffs quickly meshed as a team, delivered results on the ice, and provided one of the top storylines of the season.

Few hockey observers predicted that Vegas would roll through the campaign and topple the Los Angeles Kings and San Jose Sharks in the first two rounds of the playoffs. The Golden Knights will host the Jets in Game 3 of the Western Conference final on Wednesday after splitting the first two games of the best-of-seven series in Winnipeg.

Along the way, cash registers have been ringing with sales of hats, hoodies, sweatshirts, T-shirts and jerseys adorned with the knight helmet symbol and the team91裸聊视频檚 steel grey, black, gold and red colours.

Marvin Ryder, a marketing professor at McMaster University, feels there are several reasons for the strong merchandise sales, including the lack of competition from other top sport leagues in Las Vegas and the fact hockey fans and youngsters will flock to anything new when it comes to gear.

But where the franchise really delivered, Ryder said, was with the creation of a modern, powerful logo coupled with an attractive colour scheme.

91裸聊视频淲hatever graphic identity team they hired, they knocked it right out of the park,91裸聊视频� Ryder said from Hamilton.

It helps to have a winning hockey team too.

91裸聊视频淯ltimately it91裸聊视频檚 how the fans embrace it,91裸聊视频� Ryder said. 91裸聊视频淚n this case, I91裸聊视频檓 going to say it91裸聊视频檚 more about (being) lucky. You had all the pieces but they got them right the very first day. That91裸聊视频檚 the unusual part of the story. Normally it takes longer for the teams to find that combination of performance and the right-looking logo that people are proud to wear.

91裸聊视频淭hey got it right from Day 1.91裸聊视频�

Last month, the NHL reported that Fleury was fourth in jersey sales behind Toronto91裸聊视频檚 Auston Matthews, Pittsburgh91裸聊视频檚 Sidney Crosby and Edmonton91裸聊视频檚 Connor McDavid.

Gregory Strong, The Canadian Press

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