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Sales slower to uncoil for B.C. Year of the Snake festivities

91ƵAmong all the Chinese zodiac, selling snake-related craftsmanship is one of the most difficult91Ƶ
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Sellers of Lunar New Year decorations in Richmond, B.C., say business is down because it91Ƶs the Year of the Snake, a creature some customers find 91Ƶscary,91Ƶ making soft toys, and cartoon character designs a tough sell. Canadian Press photo

Cecilia Liang91Ƶs Lunar New Year decoration stall has been an annual fixture in the Yaohan Centre in Richmond, B.C., for 25 years 91Ƶ but she knew some products would be a tough sell this year.

With the Year of the Snake dawning on Wednesday, Liang and other decoration vendors say sales have slithered downward.

91ƵMany people think snakes look scary,91Ƶ she explained in Mandarin.

Lunar New Year designs often feature cute depictions of the year91Ƶs Chinese zodiac animal. But making a snake cute is a challenge, resulting an array of biologically inaccurate renderings.

There are snakes with long eyelashes, dewy anime-wide eyes, and even snakes with hands, all the better for waving out a friendly greeting.

91ƵAmong all the Chinese zodiac, selling snake-related craftsmanship is one of the most difficult,91Ƶ said Liang, who added that the most difficult was the Year of the Rat.

Her two-week pop-up stall is crammed with festive red and gold offerings 91Ƶ stuffed toy snakes, wall hangings, plastic wind spinners, red pockets, door couplets featuring wishes for the new year, and god of fortune statues.

91ƵSome parents would say, aiya (a Cantonese exclamation of dismay), I will not take snakes home,91Ƶ said Liang, 91ƵBut I will tell them 91Ƶ these snakes aren91Ƶt even real, and you don91Ƶt need to be scared.91Ƶ

Yu Xiaopeng was waiting in line to pay for a $5 stuffed snake toy.

91ƵI feel it looks pretty cute,91Ƶ said Yu in Mandarin. 91ƵI want to give it to my nine-year-old daughter as a gift. It has been a family tradition for me to give a toy that represents different Chinese zodiacs to my daughter each year.91Ƶ

Still, Liang knows that some customers won91Ƶt be convinced.

91ƵI have ordered the right amount of snake-themed products this year. My booth isn91Ƶt just limited to snake-themed products, you can also find traditional themed couplets as well,91Ƶ said Liang.

Carol Kang has had an annual Lunar New Year booth selling decorations in the nearby Aberdeen Centre for more than 10 years, and she91Ƶs also feeling a bite on sales.

91ƵIt91Ƶs hard for artists to design snake-related products. Many snake-themed decorations don91Ƶt even look like snakes,91Ƶ said Kang in Mandarin.

She said sales at her booth were down 50 per cent compared to the same time last year 91Ƶ a much-anticipated Year of the Dragon, always one of the zodiac favourites.

91ƵFor many people 91Ƶ unlike the Year of the Dragon 91Ƶ the Year of the Snake isn91Ƶt that a big year for them,91Ƶ said Kang.

She91Ƶs expecting a sales bump next year, the Year of the Horse.

Animal decoration sales may be down, but business still looked bustling at the Aberdeen Centre91Ƶs crowded Lunar New Year market, where vendors were also selling flowers, festive clothes and traditional crafts.

Back in Yaohan Centre, Liang said she found most clients were willing to spend, but not as much as in years past. She said the fluctuations in sales aren91Ƶt just due to the snakes, but also the economy in general.

Nevertheless, Liang said she loved the chance each year to connect with clients and rejoice with the community.

91ƵI am grateful that clients are still willing to spend money at my booth. I don91Ƶt have high standards, I am happy as long as everyone gets what they want to decorate their homes to celebrate the Lunar New Year,91Ƶ said Liang.

91ƵThe happiness of life is not always about making tons of money, it91Ƶs about making our clients happy and that we stay healthy in the New Year.91Ƶ





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