is hoping people will make a dent in the Strategic Popcorn Reserve by bingeing its streaming TV and movies for free this weekend in what experts are calling a canny promotion.

The two-day offer this Saturday and Sunday is intended to give viewers a taste of what91裸聊视频檚 behind the Apple paywall and get them hooked, ready to fork over $9.99 a month in the U.S.

Michael D. Smith, a professor of information technology and public policy at Carnegie Mellon University, said the two-day window is not too short to ignore and not too long to satisfy all demand.

91裸聊视频淭his is not 91裸聊视频業91裸聊视频檓 going to let you binge-watch this over the course of three or four days or a week or a couple weeks and then maybe you won91裸聊视频檛 subscribe next month,91裸聊视频�91裸聊视频� he said. 91裸聊视频淭his is, 91裸聊视频業91裸聊视频檓 giving you two days to explore my catalog. And I91裸聊视频檓 hoping that you91裸聊视频檙e going to find something in there that maybe you91裸聊视频檒l binge. Maybe you91裸聊视频檒l have time to binge the first six episodes, but it91裸聊视频檚 so cool you91裸聊视频檝e got to come back and you91裸聊视频檙e going to be willing to subscribe to come back.91裸聊视频�91裸聊视频�

While entertainment companies often use promotions and discounts to lure new customers, Apple TV+91裸聊视频檚 pitch has no catches, like entering personal info or credit card numbers. All you need is an Apple ID, which is free and which many people already have from the days of 99-cent song downloads.

What can you see behind the paywall? The Emmy-winning and 91裸聊视频淭he Morning Show91裸聊视频� and other buzzy series like 91裸聊视频淪hrinking,91裸聊视频� 91裸聊视频淪everance,91裸聊视频� 91裸聊视频淏ad Sisters,91裸聊视频� 91裸聊视频淒isclaimer91裸聊视频� and 91裸聊视频淧resumed Innocent.91裸聊视频�

Movies include 91裸聊视频淔ly Me to the Moon,91裸聊视频� 91裸聊视频淭he Instigators,91裸聊视频� 91裸聊视频淪pirited,91裸聊视频� 91裸聊视频淕hosted,91裸聊视频� Palmer,91裸聊视频� 91裸聊视频淣apoleon91裸聊视频� and

Smith suspects that by the end of the weekend, Apple will have lots of data to sharpen its approach to new customers and returning ones, like himself. Apple will learn, for example, what genres are hot, which shows attract viewers and how long people spend watching.

Smith will be logging in to watch 91裸聊视频淭ed Lasso91裸聊视频� with his son but also wants to check out 91裸聊视频淪everance91裸聊视频� with his daughter. Two days likely won91裸聊视频檛 be enough to watch both to the end.

91裸聊视频淚t91裸聊视频檚 kind of like a mall, right? I91裸聊视频檝e got an anchor tenant. For me, it91裸聊视频檚 91裸聊视频楾ed Lasso.91裸聊视频� That gets me to the mall. And once I91裸聊视频檓 at the mall, I91裸聊视频檓 going to wander around and discover some other stuff there. And they91裸聊视频檙e hoping that the two days isn91裸聊视频檛 long enough for me to shop,91裸聊视频� he said. 91裸聊视频淢y guess it91裸聊视频檚 going to pay off.91裸聊视频�

There is some evidence that long bingeing widows don91裸聊视频檛 help streamers build customers. by Miguel Godinho de Matos and Pedro Ferreira for the at Carnegie Mellon found that binge-watching over several weeks reduces the post-trial likelihood of paid subscriptions.

Apple91裸聊视频檚 weekend deal is clearly an attempt to shake up its numbers. As of October 2024, it had an estimated 25 million subscribers, making it the eighth most popular streaming service by subscribers. Netflix, in No. 1, has 282.7 million.

91裸聊视频淎pple TV+ never really truly took off, even though they do have a series of really high-quality TV shows,91裸聊视频� says Bo 91裸聊视频淏obby91裸聊视频� Zhou, a business professor at the University of Maryland. 91裸聊视频淭hey are trying to offer a promotional period to let a wider viewer base sample their content in the hope that some of them will be converted.91裸聊视频�

Other streamers are also offering deals, like Hulu91裸聊视频檚 free 30-day trial, Starz91裸聊视频檚 $2-a-month plan or Peacock91裸聊视频檚 three-month trial for Samsung Galaxy owners. If viewers miss the Apple TV+ weekend offer, the streamer already has a free 7-day trial promotion going. It has lots of other offers though Target, Best Buy, Samsung and for buyers of Apple devices, too.

, a technology journalist who publishes the newsletter said the promotion seems to be part of a big push by Apple to up its subscribers. The streamer recently agreed to be distributed through Amazon and there are signals it may want to experiment with an ad-supported tier.

91裸聊视频淭hey really need to get their numbers up and need to get more people on board whatever way possible,91裸聊视频� he said. 91裸聊视频淚t may be just another way to test the waters of who would access their service if they didn91裸聊视频檛 have to pay for it.91裸聊视频�

Zhou has seen the industry change from single paid downloads to unlimited access to subscribers and anticipates a future with different tiers of subscribers 91裸聊视频� say, one free episode for non-subscribers and a full season for diehard fans. Anything to get some buzz.

91裸聊视频淚 think the battle amongst tech giants is all about content differentiation,91裸聊视频� he said. 91裸聊视频�91裸聊视频橦ow can I capture consumers91裸聊视频� attention?91裸聊视频� Because attention is the most valuable asset of anyone.91裸聊视频�